Dragons at your door : how Chinese cost innovation is disrupting global competition / Ming Zeng and Peter J Williamson

By:

Zeng, Ming

Contributor(s):

Williamson, Peter J

Material type: Text

TextPublication details: Boston : Harvard Business School Press, 2007Description: xi, 239p. 24cmISBN:

1422102084

Subject(s):

DDC classification:

338.430951 ZEN

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	338.430951 ZEN (Browse shelf(Opens below))	Available		IIMC-122516

Total holds: 0

The new competitive challenge from Chinese businesses is like nothing seen by Western companies since the Japanese arrived twenty years ago with their cars and consumer electronics. To fend off these fierce competitors, managers must forget yesterday's image of Chinese companies as producers of cheap, low-quality imitations flooding world markets. The first book to examine this new competitive force, Dragons at Your Door exposes the strategies, strengths, and weaknesses of these fast-rising Chinese competitors, surfaces the underlying logic that enables Chinese firms to attack high-end industries, and provides critical new insight into these very different competitors.

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