Global business management : a cross-cultural perspective / Abel Adekola and Bruno S Sergi

By:

Adekola, Abel

Contributor(s):

Sergi, Bruno S

Material type: Text

TextPublication details: Hampshire : Ashgate, 2007Description: 310p, 24cmISBN:

0754671127

Subject(s):

DDC classification:

658.049 ADE

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	658.049 ADE (Browse shelf(Opens below))	Available		IIMC-123469

Total holds: 0

This book interweaves the concepts of the guidance on globalization, international management, and the intricacies of international business that many books in the market treat independently. It clarifies and explains culture, cultural misunderstandings, and cross-cultural interactions. Business and culture must be taught together as one when it comes to international commerce and business. This book focuses on managing global organizations, providing a basis for understanding the influence of culture on international management, and the key roles that international managers play. It clearly shows how to develop the cross-cultural expertise essential to succeed in a world of rapid and profound economic, political, and cultural changes.

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