Small firms, global markets : competitive challanges in the new economy / Jerry Haar and Jorg Meyer-Stamer
Material type:
TextPublication details: Hampshire : Palgrave, 2008Description: xvii, 248p, 22cmISBN: - 9780230001923
- 338.642 HAA
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Calcutta | 338.642 HAA (Browse shelf(Opens below)) | Available | IIMC-124072 |
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| 338.642 ELF Corporate entrepreneurship and venturing | 338.642 FAY Handbook on the entrepreneurial university | 338.642 GIA Small and medium size enterprises and regional development / | 338.642 HAA Small firms, global markets : | 338.642 HUL Helping small firms grow : | 338.642 IDC Manavadar-Vanthali-Keshod pilot project area : | 338.642 IMB Starting and developing a surveying business : |
This volume examines the forces and factors that shape the global competitive environment for small firms, and identifies representative case examples of successful and unsuccessful responses to competition from around the world. Additionally this book addresses academic, policy, and business practice issues vis-a-vis small enterprise survival. The introduction to the volume lays out the principal, overarching argument that the challenge to, and responses by, small firms in the era of globalization can best be addressed and understood through taking a holistic approach - one in which political and economic, macro and micro, industry-level and firm-level interact symbiotically
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