Readings in advertising, society, and consumer culture / Roxanne Hovland, Joyce Wolburg and Eric Haley

By:

Hovland, Roxanne( ed)

Contributor(s):

Material type: Text

TextPublication details: Armonk : M E Sharpe, 2007Description: xiii, 425p, 25cmISBN:

9780765615459

Subject(s):

DDC classification:

306.34 HOV

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	306.34 HOV (Browse shelf(Opens below))	Available		IIMC-124681

Total holds: 0

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections address the legal and economic consequences of life in a material culture, the regulation of advertising in a culture that weighs free speech against the needs of society, and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.

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