The Seven lost secrets of success : million dollar ideas of Bruce Barton, America's forgotten genius / Joe Vitale
Material type:
TextPublication details: Hoboken : John Wiley, 2007Description: xxiii, 193p, 23cmISBN: - 9780470108109
- 659.1 VIT
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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Book
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Calcutta | 659.1 VIT (Browse shelf(Opens below)) | Available | IIMC-124750 |
Vitale is a marketing consultant who has worked with a variety of professional clients including the Red Cross, PBS, and Children's Memorial Hermann Hospital;. He presents an updated edition of his 1992 text based on the marketing and advertising secrets of Bruce Barton, 1920s celebrity and cofounder of the BBDO, the world's largest advertising agency in the 1940s. Featuring new and rare material on Barton, including a 1925 sales letter that drew a 100 percent response, the revised text offers advertising and marketing professionals, and small business owners seven secrets to achieving success both in their careers and their personal lives.
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