International brand management of Chinese companies : case studies on the Chinese household appliances and consumer electronics industry entering US and western European markets / Sandra Bell

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Material type: Text

TextPublication details: Heidelberg : Physica-Verlag, 2007Description: x, 369p, 23cmISBN:

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	658.8270951 BEL (Browse shelf(Opens below))	Available		IIMC-124925

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