Consumer behavior and advertising involvement : selected works of Herbert E. Krugman / Edward P. Krugman

By:

Krugman, Herbert E

Contributor(s):

Krugman, Edward

Material type: Text

TextSeries: Marketing and consumer psychology seriesPublication details: New York : Routledge, 2008Description: 344 p. 24 cmISBN:

9780805857887

Subject(s):

DDC classification:

658.8342 KRU

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	658.8342 KRU (Browse shelf(Opens below))	Available		IIMC-127438

Total holds: 0

This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology. William Wells, University of Minnesota, has provided the foreword and section overviews for the book which will help it appeal to all academics and students of consumer research

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