Design : a very short introduction / John Heskett
Material type:
TextPublication details: New Delhi : OUP, 2002Description: 148 p. 8 cmISBN: - 9780195687286
- 745.4 HES
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Calcutta | 745.4 HES (Browse shelf(Opens below)) | Available | IIMC-129091 |
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| 745.20941 UGH The Role of design in international competitiveness / | 745.20954 BAL Thinking design / | 745.209684 TUR Design leadership : | 745.4 HES Design : | 745.4 PET Retail design : | 745.401 COH A Visual language / | 745.401 NEL The Design way : |
John Heskett wants to transform the way we think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, and the car we drive to work in, to the medical equipment used to save lives. Design combines need and desire in the form of apractical object that can also reflect the user's identity and aspirations through its form and decoration. This concise guide to contemporary design goes beyond style and taste to look at how different cultures and individuals personalize objects. Heskett also reveals how simple objects, such as a toothpick, can have their design modified to suit the specific cultural behavior in different countries. There are also fascinating insights into how major companies such as Nokia, Ford, and Sony approach design. Finally, Heskett gives us an exciting vision of what design can offer us in the future,
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