Seizing the white space : business model innovation for growth and renewal / Mark W Johnson
Material type:
TextPublication details: Boston : Harvard Business Press, 2010Description: xvii, 208 p. 24 cmISBN: - 9781422424819
- 658.4063 JOH
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Calcutta | 658.4063 JOH (Browse shelf(Opens below)) | Available | IIMC-130729 |
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| 658.4063 JES Management by process : | 658.4063 JES Management by process : | 658.4063 JOH The Medici effect : | 658.4063 JOH Seizing the white space : | 658.4063 JON Innovating at the edge : | 658.4063 KAH Financing innovation / | 658.4063 KAH Financing innovation / |
This title presents a practical approach to fuel game changing growth through business model innovation. Transformational new growth remains the Holy Grail for many organizations. But a deep understanding of how great business models are made can provide the key to unlocking that growth. This landmark book describes how companies can achieve transformational growth in new markets Or, simply put, how they can seize the white space. To step out into the unknown and seize the white space requires a new language - and a framework with which to understand an existing enterprise and the white space it hopes to conquer.
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