The Market makers : how retailers are reshaping the global economy / Gary G Hamilton, Misha Petrovic and Benjamin Senauer

By:

Hamilton, Gary G (ed)

Contributor(s):

Material type: Text

TextPublication details: Oxford : Oxford University Press, 2011Description: xv, 364 p. 24 cmISBN:

9780199590179

Subject(s):

DDC classification:

381.1 HAM

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	381.1 HAM (Browse shelf(Opens below))	Available		IIMC-132596

Total holds: 0

The huge expansion of new marketplaces and new retailers over the last fifty years has created a retail revolution. These large and globally sophisticated retailers have harnessed the new technologies in communications and logistics to build consumer markets around the world and to create suppliers, new types of manufacturers that provide consumers with whatever goods they want to buy. These global retailers are at the hub of the new global economy. They are the new Market Makers, and they have changed the way the global economy works. This book is to describe the market-making capabilities of these retailers.

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