Sage brief guide to Marketing ethics

Material type: Text

TextPublication details: Los Angeles : Sage, 2012Description: viii, 218p. 23cmISBN:

9781412995146

Subject(s):

DDC classification:

174.4 SAG

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	174.4 SAG (Browse shelf(Opens below))	Available		IIMC-132062

Total holds: 0

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Previous	174.4 ROS The Moral foundation of economic behavior /	174.4 ROT Dimensions of teaching business ethics in Asia /	174.4 RUG Just business :	174.4 SAG Sage brief guide to Marketing ethics	174.4 SAG Sage brief guide to business ethics	174.4 SAN Wall street values	174.4 SCH Ethics, values and civil society	Next

Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This book provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or marketing ethics. This essential companion can be used in a number of marketing courses and will be a valuable reference for practitioners.

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