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Creative cost-benefits reinvention : how to reverse commoditization hell in the age of customer capitalism / Christian Dussart

By: Material type: TextTextPublication details: Hampshire : Palgrave Macmillan, 2010Description: xvi, 172p. 22cmISBN:
  • 9780230105300
Subject(s): DDC classification:
  • 658.1552 DUS
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Using concrete examples this book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations.

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