Campaign communication and political marketing / Philippe J Maarek

By:

Maarek, Philippe J

Material type: Text

TextPublication details: Chichester : Wiley-Blackwell, 2011Description: xiv, 368p. 25cmISBN:

9781444332353

Subject(s):

DDC classification:

324.730973 MAA

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	324.730973 MAA (Browse shelf(Opens below))	Available		IIMC-132929

Total holds: 0

This book is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics..It offers comparative analyses of campaigns from country to country. It covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more. It draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy.

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