Intellectual property strategies for the 21st century corporation : a shift in strategic and financial management / Lanning G Bryer, Scott J Lebson and Matthew D Asbell
Material type:
TextPublication details: Hoboken : John Wiley, 2011Description: xiii, 322p. 26cmISBN: - 9780470601754
- 346.73048 BRY
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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Book
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Calcutta | 346.73048 BRY (Browse shelf(Opens below)) | Available | IIMC-132936 |
This book helps executives, attorneys, accountants, managers, owners, and others understand the legal, technological, economic, and cultural changes that have affected IP ownership and management. It provides case studies, practical examples and advice from seasoned and enduring professionals who have adopted new and streamlined methods and practices whether as in-house or outside counsel, or service providers. Helps professionals navigate the numerous new challenges that have changed the ways in which intellectual property is obtained and managed. Timely and relevant in view of the global economic recession amidst rampant technological development, this book offers new solutions, practices, policies and strategies as a result of changes in economies and markets, laws, globalization, environment, and public perception.
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