The King of madison avenue : David Ogilvy and the making of modern advertising / Kenneth Roman

By:

Roman, Kenneth

Material type: Text

TextPublication details: New York : Palgrave Macmillan, 2009Description: xiv, 282p. 24cmISBN:

9781403978950

Subject(s):

DDC classification:

659.092 ROM

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	659.092 ROM (Browse shelf(Opens below))	Available		IIMC-133741

Total holds: 0

David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. In this biography the author tells the unlikely story of Ogilvy's life and career, drawing on his experience working alongside the advertising giant and on new material gathered from hundreds of interviews and extensive research. The author draws out key lessons form Ogilvy's legendary business ventures, and reveals their true contemporary relevance for professionals in the modern advertising world.

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