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Web analytics 2.0 : the art of online accountability and science of customer centricity / Avinash Kaushik

By: Material type: TextTextPublication details: New Delhi : Wiley, 2010Description: xxv, 475p. ; 24cm. + 1 CD-ROMISBN:
  • 9780470529393
Subject(s): DDC classification:
  • 025.04 KAU 22
Summary: This book provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. In this book, the author lays out specific strategies and execution models to evolve from simply leveraging click stream tools to incorporating the insightful elixir of qualitative data, experimentation and testing, and competitive intelligence tools.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Calcutta 025.04 KAU (Browse shelf(Opens below)) Available IIMC-134305
Book Book Calcutta 025.04 KAU (Browse shelf(Opens below)) Available IIMC-134520
Book Book Calcutta 025.04 KAU (Browse shelf(Opens below)) Available IIMC-134521
Total holds: 0

This book provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. In this book, the author lays out specific strategies and execution models to evolve from simply leveraging click stream tools to incorporating the insightful elixir of qualitative data, experimentation and testing, and competitive intelligence tools.

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