Managing business relationships / David Ford and others
Material type:
TextPublication details: Chichester : John Wiley, 2011Edition: 3rd edDescription: xiii, 238p. 23cmISBN: - 9780470721094
- 658.044 FOR
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Calcutta | 658.044 FOR (Browse shelf(Opens below)) | Available | IIMC-137811 |
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| 658.044 DAS Managing knowledge in strategic alliances | 658.044 DEE The Different engine : | 658.044 DUA Joint ventures and mergers and acquisitions in India : | 658.044 FOR Managing business relationships / | 658.044 FRI Joint international business ventures / | 658.044 FRI Joint international business ventures / | 658.044 GEN Effective collaboration : |
This new edition of this book aims to help managers and students understand the reality of business networks and how to manage in them. It has been entirely rewritten to include the latest thinking and research from the IMP (Industrial Marketing and Purchasing) Group and includes new chapters on Intermediation in Business Networks, the Economics of Business Relationships and the Practice of Business Networking. The book is vital reading for students of business marketing, purchasing, business networks and relationship management. It is also a valuable resource for all managers operating in business networks, including those in marketing, purchasing, strategy, technical development and distribution.
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