Branded lives : the production and consumption of meaning at work / Matthew J Brannan, Elizabeth Parsons and Vincenza Priola

By:

Brannan, Matthew J (ed)

Contributor(s):

Material type: Text

TextPublication details: Cheltenham : Edward Elgar, 2011Description: xiv, 201p. 23cISBN:

9781849800921

Subject(s):

Product management 2. Quality of work life 3. Industrial relations 4. Personnel management 5. Branding (Marketing)

DDC classification:

331.25 BRA

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	331.25 BRA (Browse shelf(Opens below))	Available		IIMC-135582

Total holds: 0

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Previous	331.236 WID The Ethics and economics of the basic income guarantee /	331.25 ALL A Question to trade unions on ESI, PF and pension schemes :	331.25 BLY A Flexible future? :	331.25 BRA Branded lives :	331.25 FUC Working for the Japanese :	331.25 GRE The Role of employee benefit structures in manufacturing industry	331.25 GRI The Machine at work :	Next

Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand. This insightful collection draws on qualitative empirical studies in a range of contexts to include services, retail and manufacturing organizations.

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