Sales management : a multinational perspective / Paolo Guenzi and Susi Geiger

By:

Guenzi, Paolo (ed)

Contributor(s):

Geiger, Susi (ed)

Material type: Text

TextPublication details: New York : Palgrave Macmillan, 2011Description: xxvii, 491p, 25cmISBN:

9780230245952

Subject(s):

DDC classification:

658.81 GUE

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	658.81 GUE (Browse shelf(Opens below))	Available		IIMC-136530

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Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context; Sales Management provides unique access to European and international experts, with globally relevant case studies.

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