Sales and distribution management : text and cases / Krishna K Havaldar and Vasant M Cavale

By:

Havaldar, Krishna K

Contributor(s):

Cavale, Vasant M

Material type: Text

TextPublication details: New Delhi : Tata McGraw Hill, 2011Edition: 2nd edDescription: xxxv, 672p. 24cmISBN:

9780071077965

Subject(s):

Marketing -- Management

DDC classification:

658.81 HAV

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	658.81 HAV (Browse shelf(Opens below))	Available		IIMC-134418
Book	Calcutta	658.81 HAV (Browse shelf(Opens below))	Available		IIMC-134419

Total holds: 0

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The book deals with the topics that are relevant to a sales manager who need to know in order to carry out job effectively. The book focuses on the decision-making process and implementation of decisions in sales and distribution management. The book introduces and explains the topics such as e-selling, marketing intelligence, rating, and management key accounts, marketing logistics and SCM, channel systems and their management. The book provides students management with foundation for understanding all the main components of sales and distribution management.

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