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Managing retailing / Piyush Kumar Sinha and Dwarika Prasad Uniyal
Material type:
TextPublication details: New Delhi : Oxford University Press, 2007Description: xv, 543p. 24cmISBN: - 9781849809344
- 381.106 SIN
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Calcutta | 381.106 SIN (Browse shelf(Opens below)) | Available | IIMC-135083 |
Total holds: 0
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| 381.1 TUC Economics of retailing : | 381.1015118 HOR Cooperation and efficiency in markets / | 381.102854678 ZHA E-supply chain technologies and management / | 381.106 SIN Managing retailing / | 381.109 ALE The Emergence of modern retailing 1750-1950 / | 381.109409045 JES Transformations of retailing in Europe after 1945 / | 381.10941 LEV The Shops of Britain: |
Managing Retailing - Text and Cases is all about running the business of retailing - as a retailer or as a marketing manager of a company. It brings out the conceptual, strategic and managerial frameworks that a retailer may use to further the business and achieve its desiered objectives Designed as a fundamental textbook on the subject, the book would also benefit professionals in managing day - to - day retail operations as well as build a long - term sustainable strategy for competitive advantage.
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