Cradle to Cradle : remaking the way we make things / William McDonough and Michael Braungart
Material type:
TextPublication details: New York : North Point Press, 2002Description: 193p. 20cmISBN: - 9780865475878
- 745.2 MAC
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Calcutta | 745.2 MAC (Browse shelf(Opens below)) | Available | IIMC-135679 |
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| 745.095414 GHO Traditional arts & crafts of West Bengal : | 745.095414 WES Designs in traditional arts of Bengal | 745.2 BON Design project planning : | 745.2 MAC Cradle to Cradle : | 745.2 PUG Creating innovative products using total design : | 745.2 RUS Industrial design, competition and globalization / | 745.2 UTT Design-inspired innovation / |
A manifesto for a radically different philosophy and practice of manufacture and environmentalism. Reduce, reuse, recycle, urge environmentalists--in other words, do more with less in order to minimize damage. As this book argues, however, this approach perpetuates a one-way cradle to grave manufacturing model that casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask. Products might be designed so that, after their useful life, they provide nourishment for something new. Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.
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