Measuring the value of partnering : how to use metrics to plan, develop, and implement successful alliances / Larraine Segil

By:

Segil, Larraine

Material type: Text

TextPublication details: New Delhi : BPI India, 2012Description: xvii, 279p. 23cmISBN:

9788184975390

Subject(s):

Strategic alliances (Business) -- Evaluation 2. Management science -- Mathematical models 3. Management science -- Computer simulation

DDC classification:

658.044 SEG

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	658.044 SEG (Browse shelf(Opens below))	Available		IIMC-135842

Total holds: 0

How does one accurately measure an alliance? This book gives readers a system for measuring a relationship's contribution at every stage of the alliance, from creation to implementation to termination. It features case studies drawn from interviews with key players at companies like IBM, Hewlett-Packard, Starbucks, Staples, and Hyundai.

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