Light their fire : using internal marketing to ignite employee performance and WOW your customers / Susan M Drake, Michelle J Gulman and Sara M Roberts

By:

Drake, Susan M

Contributor(s):

Gulman, Michelle J
Roberts, Sara M

Material type: Text

TextPublication details: USA : Dearborn Trade Publishing, 2005Description: xvii, 252p. 23cmISBN:

9781607149781

Subject(s):

Communication in personnel management
Employee motivation
Organizational effectiveness

DDC classification:

658.45 DRA

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	658.45 DRA (Browse shelf(Opens below))	Available		IIMC-136635

Total holds: 0

The authors of this book show how internal marketing helps organizations obtain enhanced productivity, lower turnover, and increase employee motivation. All of those things together can help lead your company to a stronger position in the marketplace.

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