Rethinking reputation : how PR trumps marketing and advertising in the new media world / Fraser P Seitel and John Doorley
Material type:
TextPublication details: New York : Palgrave Macmillan, 2012Description: x, 235p. 25 cmISBN: - 9780230338333
- 659.2 SEI
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Calcutta | 659.2 SEI (Browse shelf(Opens below)) | Available | IIMC-137153 |
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| 659.2 SCH The Expressive organization : | 659.2 SEI The Practice of public relations | 659.2 SEI The Practice of public relations | 659.2 SEI Rethinking reputation : | 659.2 SHA Can we do that?! : | 659.2 SIM Perspectives in public relations | 659.2 SIN Public relations management / |
Good public relations are no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether youtre a century-old multibillion-dollar corporation or a penniless startup. The authors examine a fascinating new set of case studies including the BP oil spill and the launch of City Slips to glean the PR does and dontts for the new media world, covering both standard reputation maintenance and crisis management. They also show start-up companies and entrenched organizations how to use the power of word-of-mouth to jump-start business like never before.
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