Building models for marketing decisions / Peter S H Leeflang and others

By:

Leeflang, Peter S H

Material type: Text

TextPublication details: Boston : Kluwer Academic Publishers, 2000Description: xvi, 645p. 23cmISBN:

9780792378136

Subject(s):

Marketing -- Management -- Decision making -- Mathematical models
Marketing -- Mathematical models

DDC classification:

658.802 LEE

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	658.802 LEE (Browse shelf(Opens below))	Available		IIMC-137700

Total holds: 0

This text describes marketing models that managers can use as an aid in decision making. It distinguishes four parts in this process: specification, estimation, validation and use of models.

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