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Consuming life / Zygmunt Bauman

By: Material type: TextTextPublication details: Cambridge : Polity Press, 2007Description: 160p. ; 23cmISBN:
  • 9780745640020
Subject(s): DDC classification:
  • 339.47 BAU
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Calcutta 339.47 BAU (Browse shelf(Opens below)) Available IIMC-140423
Total holds: 0

With the advent of liquid modernity, the society of producers is transformed into a society of consumers. In this new consumer society, individuals become simultaneously the promoters of commodities and the commodities they promote. They are, at one and the same time, the merchandise and the marketer, the goods and the travelling salespeople. They all inhabit the same social space that is customarily described by the term the market.

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