Store wars [electronic resource] : the FMCG battle for in-store and online success / Greg Thain and John Bradley

By:

Thain, Greg

Contributor(s):

Bradley, John

Material type: Text

TextPublication details: Chichester : John Wiley and Sons, 2012Edition: 2nd edDescription: 1 online resourceISBN:

9781118374061

Subject(s):

DDC classification:

381.1 THA 22

Online resources:

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Summary: The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	381.1 THA (Browse shelf(Opens below))	Available		IIMC-E565

Total holds: 0

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Previous	381.1 FIN Retailing environments in developing countries /	381.1 HAM The Market makers :	381.1 IBR Shopping choices with public transport options :	381.1 THA Store wars	381.1 TUC Economics of retailing :	381.1015118 HOR Cooperation and efficiency in markets /	381.102854678 ZHA E-supply chain technologies and management /	Next

The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers.

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