For god's sake : an adman on the business of religion / Ambi Parameswaran ; foreword by Amish Tripathi.

By:

Parameswaran, Ambi [author.]

Material type: Text

TextPublication details: New Delhi : Penguin India, 2014.Description: ix, 258 pages ; 23 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780670087242
0670087246

Subject(s):

DDC classification:

206 PAR 23

LOC classification:

HF5823+

Available additional physical forms:

Also available as an e-book.

Summary: The author has developed a fascination for how Indians are getting more religious but also more consumption driven. He seeks to answer questions like: Why has the bindi disappeared from advertisements? How did Akshaya Tritiya become such a big deal? The author has filled this book with personal stories, anecdotes, lessons and excerpts from research and other books. This book is a treat for anyone interested in how religion has evolved and how clever marketers have ridden the wave by tailoring their products and services.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	206 PAR (Browse shelf(Opens below))	Available		IIMC-141098

Total holds: 0

Includes bibliographical references (pages 245-248) and index.

The author has developed a fascination for how Indians are getting more religious but also more consumption driven. He seeks to answer questions like: Why has the bindi disappeared from advertisements? How did Akshaya Tritiya become such a big deal? The author has filled this book with personal stories, anecdotes, lessons and excerpts from research and other books. This book is a treat for anyone interested in how religion has evolved and how clever marketers have ridden the wave by tailoring their products and services.

Also available as an e-book.

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