Cases in public relations management : the rise of social media and activism / Patricia Swann.

By:

Swann, Patricia

Material type: Text

TextPublication details: New York : Routledge, Taylor & Francis Group, 2014.Edition: Second editionDescription: xii, 592 pages : illustrations ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780415517706 (hbk)
9780415517713 (pbk.)

Subject(s):

Public relations -- Management -- Case studies

DDC classification:

659.2 SWA 22

LOC classification:

HD59 .S93 2014

Summary: This book uses recent cases in public relations that had outcomes varying from expected to unsuccessful.Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	659.2 SWA (Browse shelf(Opens below))	Available		IIMC-141277

Total holds: 0

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Previous	659.2 STA A Practitioner's guide to public relations research, measurement and evaluation	659.2 STE Handbook of public relations	659.2 STO The Management and practice of public relations	659.2 SWA Cases in public relations management :	659.2 THE The Public relations handbook /	659.2 WAT Evaluating public relations :	659.2 WEI Unleashing the power of PR:	Next

Includes index.

This book uses recent cases in public relations that had outcomes varying from expected to unsuccessful.Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager.

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