Marketing management / Rajan Saxena

By:

Saxena, Rajan

Material type: Text

TextPublication details: New Delhi : Tata McGraw Hill Education, c2009Edition: 4th edDescription: xxix, 883p. ; 23cmISBN:

9780070144910

Subject(s):

Marketing -- Management

DDC classification:

658.8 SAX

Summary: This book focuses on innovations required in product, processes and systems for effective marketing in difficult times for the customer as well as the marketer.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	658.8 SAX (Browse shelf(Opens below))	Available		IIMC-141676

Total holds: 0

This book focuses on innovations required in product, processes and systems for effective marketing in difficult times for the customer as well as the marketer.

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