Business, society and politics [electronic resource] : multinationals in emerging markets / edited by Amjad Hadjikhani, Ulf Elg and Pervez Ghauri.
Material type: TextSeries: Emerald eBook Series - Business, Managment & Economics with title Volumes From 2011 to 2015 (405) (Recent Backlist) | International business and management series ; 28.Publication details: Bingley : Emerald, 2012.Description: 1 online resource (xxix, 340 p.) : illISBN:- 9781780529912 (electronic bk.)
- Business & Economics -- Economics -- Comparative
- Political Science -- International Relations -- General
- Multinationals
- International business
- International business enterprises -- Developing countries -- Management
- International business enterprises -- Political aspects -- Developing countries
- International business enterprises -- Social aspects -- Developing countries
- 658.049 HAD 22
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Book | Calcutta | 658.049 HAD (Browse shelf(Opens below)) | Available | IIMC-E001304 |
This volume looks at interaction between business firms and socio-political actors in emerging markets - and how this relationship can be managed - and deals with the interconnection between the socio-political organizations in emerging markets and MNCs. Inferring to different business perspectives, the volume includes papers studying firms' strategic actions towards socio-political organizations, i.e. the interplay with socio-political actors and how this affects firms' competitive advantage in a particular market. The book discusses this in relation to a number of critical strategic areas such as brand building, market orientation and CSR. It also offers a number of practical illustrations from empirical studies from different markets. In this volume different authors contribute chapters focusing on diverse empirical and theoretical aspects covering the impact of socio-political environments on the success of international firms.
There are no comments on this title.