Design leadership : securing the strategic value of design / by Raymond Turner.

By:

Turner, Raymond

Material type: Text

TextPublication details: Burlington : Gower Publishing Limited, 2013.Description: 255p. : ill. ; 26cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781409463238 (hbk. : alk. paper)

Subject(s):

DDC classification:

745.209684 TUR 22

Summary: The fundamental tenet of this Design Leadership book is that design is a commercial and social imperative and its management and leadership are integral parts of what can make business successful, government effective and society safer and more enjoyable for everyone. The text draws on Raymond Turner's extensive experience and insights into the effective use of design as a business resource for competitive advantage and social benefit. Design Leadership adopts a straightforward approach that will be of great value to those who influence how organisations work - the managers and chief executives.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	745.209684 TUR (Browse shelf(Opens below))	Available		IIMC-0145733

Total holds: 0

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Includes bibliographical references and index.

The fundamental tenet of this Design Leadership book is that design is a commercial and social imperative and its management and leadership are integral parts of what can make business successful, government effective and society safer and more enjoyable for everyone. The text draws on Raymond Turner's extensive experience and insights into the effective use of design as a business resource for competitive advantage and social benefit. Design Leadership adopts a straightforward approach that will be of great value to those who influence how organisations work - the managers and chief executives.

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