The base of the pyramid promise : building businesses with impact and scale / Ted London.

By: Material type: TextTextPublication details: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2016].Description: xiii, 218p. ; 24cmSubject(s): DDC classification:
  • 658.408091724 LON 22
Summary: This book offers concrete guidelines for how to build better enterprises while simultaneously alleviating poverty. The author outlines three key components that must be integrated to achieve results: the lived experiences of enterprises to date-both successes and failures; the development of an ecosystem that is conducive to market creation; and the voices of the poor, so that entrants can truly understand what poverty alleviation is about. London provides aspiring market leaders and their stakeholders with the tools and techniques needed to succeed in the unique, opportunity-rich BoP.
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Item type Current library Call number Status Date due Barcode Item holds
Book Book Calcutta 658.408091724 LON (Browse shelf(Opens below)) Available IIMC-0145702
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This book offers concrete guidelines for how to build better enterprises while simultaneously alleviating poverty. The author outlines three key components that must be integrated to achieve results: the lived experiences of enterprises to date-both successes and failures; the development of an ecosystem that is conducive to market creation; and the voices of the poor, so that entrants can truly understand what poverty alleviation is about. London provides aspiring market leaders and their stakeholders with the tools and techniques needed to succeed in the unique, opportunity-rich BoP.

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