The Quintessence of strategic management : what you really need to know to survive in business / Philip Kotler, Roland Berger and Nils Bickhoff

By:

Kotler, Philip

Contributor(s):

Material type: Text

TextPublication details: Heidelberg : Springer, 2016Edition: 2nd edDescription: vii, 113p. ; 24cmISBN:

9783662484890

Subject(s):

DDC classification:

658.4012 KOT 22

Summary: This book provides a basic understanding of strategic management. Readers will find the most important strategy tools, how they interact, and a synthesis of the respective original literature on the subject.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	658.4012 KOT (Browse shelf(Opens below))	Available		IIMC-0145972

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This book provides a basic understanding of strategic management. Readers will find the most important strategy tools, how they interact, and a synthesis of the respective original literature on the subject.

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