Marketing Strategy : based on first principles and data analytics / Robert W. Palmatier and Shrihari Sridhar

By:

Palmatier, Robert W

Contributor(s):

Sridhar, Shrihari

Material type: Text

TextPublication details: London : Palgrave, 2017Description: xxix, 288p. : illustrations ; 25cmISBN:

9781137526236

Subject(s):

DDC classification:

658.87 PAL 22

Summary: This book focuses on the pursuit of solutions to four fundamental marketing problems: 1. All customers differ 2. All customers change 3. All competitors react 4. All resources are limited. It offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making process.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	658.87 PAL (Browse shelf(Opens below))	Available		IIMC-0145998
Book	Calcutta	658.87 PAL (Browse shelf(Opens below))	Available		IIMC-0145997

Total holds: 0

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Previous	658.87 NEG Marketing your retail store in the internet age /	658.87 NEL The Selection of retail locations /	658.87 ORN The Retailers :	658.87 PAL Marketing Strategy :	658.87 PAL Marketing Strategy :	658.87 PER Retail marketing and branding :	658.87 PHI The Retail doctor's guide to growing your business:	Next

This book focuses on the pursuit of solutions to four fundamental marketing problems: 1. All customers differ 2. All customers change 3. All competitors react 4. All resources are limited. It offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making process.

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