Advertising : what everyone needs to know / Mara Einstein.

By:

Einstein, Mara

Material type: Text

TextPublication details: New York : Oxford University Press, 2017Description: xiii, 229p. ; 21cmISBN:

9780190625894 (pbk. : alk. paper)
9780190625887 (cloth : alk. paper)

Subject(s):

Additional physical formats: Online version:: AdvertisingDDC classification:

659.1 EIN 22

Summary: The author exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. The book helps us combat the effects of manipulative advertising, and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of Big Data.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	659.1 EIN (Browse shelf(Opens below))	Available		IIMC-0146193

Total holds: 0

Includes bibliographical references and index.

The author exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. The book helps us combat the effects of manipulative advertising, and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of Big Data.

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