Ringtone : exploring the rise and fall of Nokia in mobile phones / Yves L. Doz and Keeley Wilson.

By:

Doz, Yves L

Contributor(s):

Wilson, Keeley

Material type: Text

TextPublication details: Oxford : Oxford University Press, 2018.Description: viii, 189p. : illustrations ; 24cmContent type:

text
still image

Media type:

unmediated

Carrier type:

volume

ISBN:

0198777191
9780198777199

Subject(s):

DDC classification:

338.762138456 DOZ 22

Summary: In less than three decades, Nokia emerged from Finland to lead the mobile phone revolution. It grew to have one of the most recognizable and valuable brands in the world and then fell into decline, leading to the sale of its mobile phone business to Microsoft. This book explores and analyzes that journey and distils observations and learning points for anyone keen to understand what drove Nokia's amazing success and sudden downfall.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	338.762138456 DOZ (Browse shelf(Opens below))	Available		IIMC-0146213

Total holds: 0

Includes bibliographical references and index.

In less than three decades, Nokia emerged from Finland to lead the mobile phone revolution. It grew to have one of the most recognizable and valuable brands in the world and then fell into decline, leading to the sale of its mobile phone business to Microsoft. This book explores and analyzes that journey and distils observations and learning points for anyone keen to understand what drove Nokia's amazing success and sudden downfall.

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