Decoding the social world : data science and the unintended consequences of communication / Sandra Gonzalez-Bailon.

By:

Gonzalez-Bailon, Sandra, 1977-

Material type: Text

TextSeries: Information policy seriesPublication details: Cambridge : The MIT Press, 2017Description: xxiv, 231p. ; 23cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780262037075 (hardcover : alk. paper)

Subject(s):

DDC classification:

303.4833 GON 22

LOC classification:

TK5103.7 .G747 2017

Summary: In this book, the author explains how data science and digital traces help us solve the puzzle of unintended consequences-offering the solution to a social paradox that has intrigued thinkers for centuries. She discusses how the unpredictability of social life relates to communication networks, social influence, and the unintended effects that derive from individual decisions. She describes how communication generates social dynamics in aggregate (leading to episodes of "collective effervescence") and discusses the mechanisms that underlie large-scale diffusion, when information and behavior spread "like wildfire." She applies the theory of networks to illuminate why collective outcomes can differ drastically even when they arise from the same individual actions.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	303.4833 GON (Browse shelf(Opens below))	Available		IIMC-0146893

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Previous	303.4833 GHO Communication technology and human development :	303.4833 GIB Sublime communication technologies /	303.4833 GIO The Internet revolution :	303.4833 GON Decoding the social world :	303.4833 GRE Communication , technology and society /	303.4833 GUE The economic impact of digital technologies :	303.4833 HAN Making digital cultures :	Next

Includes bibliographical references (pages [183]-207) and index.

In this book, the author explains how data science and digital traces help us solve the puzzle of unintended consequences-offering the solution to a social paradox that has intrigued thinkers for centuries. She discusses how the unpredictability of social life relates to communication networks, social influence, and the unintended effects that derive from individual decisions. She describes how communication generates social dynamics in aggregate (leading to episodes of "collective effervescence") and discusses the mechanisms that underlie large-scale diffusion, when information and behavior spread "like wildfire." She applies the theory of networks to illuminate why collective outcomes can differ drastically even when they arise from the same individual actions.

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