The 7 Principles of brand management / Nitish Rai Gupta

By:

Gupta, Nitish Rai

Material type: Text

TextPublication details: New Delhi : McGraw Hill Education, 2011Description: viii,122p. ; 22cmISBN:

9780070680906

Subject(s):

DDC classification:

658.82 GUP 22

Summary: This book is a useful primer for any marketer, and the author has done an admirable job of distilling a lot of experience and learning into an easy to use framework. The most compelling parts of the book are the varied and exhaustive case studies that both bring the principles to life and also make this an essential addition to the bookshelf of not just the professional Marketer but anyone interested in marketing.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	658.82 GUP (Browse shelf(Opens below))	Available		IIMC-0147109

Total holds: 0

This book is a useful primer for any marketer, and the author has done an admirable job of distilling a lot of experience and learning into an easy to use framework. The most compelling parts of the book are the varied and exhaustive case studies that both bring the principles to life and also make this an essential addition to the bookshelf of not just the professional Marketer but anyone interested in marketing.

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