An Investigation into the base of the pyramid strategies of firms [thesis] / G. V. S. B. Sarada Devi
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- International business enterprises -- Moral and ethical aspects
- International business enterprises -- Social aspects -- Developing countries
- Economic development
- Poverty -- Developing countries
- Marketing -- Developing countries
- Low-income consumers
- Social responsibility of business
- Strategic planning
- International business enterprises
- Strategic management
- 658.4012 DEV 22
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
![]() |
Calcutta | 658.4012 DEV (Browse shelf(Opens below)) | Available | IIMC-TH202 |
Thesis (Fellow Programme in Management) - IIM Calcutta, 2019
This thesis examines the claims that there is market potential in poverty stricken BOPs and that inclusive business strategies provide the best chances for initial access and long-term success.
There are no comments on this title.