An Investigation into the base of the pyramid strategies of firms [thesis] / G. V. S. B. Sarada Devi

By: Contributor(s): Material type: TextTextPublication details: Calcutta : IIM Calcutta, 2019Description: viii, 219p. ; 30cmSubject(s): DDC classification:
  • 658.4012 DEV 22
Dissertation note: Thesis (Fellow Programme in Management) - IIM Calcutta, 2019 Summary: This thesis examines the claims that there is market potential in poverty stricken BOPs and that inclusive business strategies provide the best chances for initial access and long-term success.
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Item type Current library Call number Status Date due Barcode Item holds
Book Book Calcutta 658.4012 DEV (Browse shelf(Opens below)) Available IIMC-TH202
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Thesis (Fellow Programme in Management) - IIM Calcutta, 2019

This thesis examines the claims that there is market potential in poverty stricken BOPs and that inclusive business strategies provide the best chances for initial access and long-term success.

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