The Product manager's handbook / Linda Gorchels

By: Material type: Computer fileComputer filePublication details: New York : McGraw-Hill, 2006Edition: 3rd edDescription: 1 CD-ROMSubject(s): DDC classification:
  • 658.8 GOR 22
Summary: A skilled product manager is among a company's most valuable employees, responsible for spearheading every step in a product's lifecycle. The Product Manager's Handbook shows you how to develop and seamlessly integrate the key aspects of successful product management-product and market knowledge, financial and strategic skills, interpersonal ability, and more-to enhance your hands-on proficiency and ensure that you are a vital contributor to your company's long-term profitability.
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Item type Current library Call number Status Date due Barcode Item holds
Book Book Calcutta 658.8 GOR (Browse shelf(Opens below)) Available IIMC-C119232
Total holds: 0

A skilled product manager is among a company's most valuable employees, responsible for spearheading every step in a product's lifecycle. The Product Manager's Handbook shows you how to develop and seamlessly integrate the key aspects of successful product management-product and market knowledge, financial and strategic skills, interpersonal ability, and more-to enhance your hands-on proficiency and ensure that you are a vital contributor to your company's long-term profitability.

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