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Web analytics 2.0 : the art of online accountability and science of customer centricity / Avinash Kaushik

By:

Kaushik, Avinash

Material type:

Computer filePublication details: New Delhi : Wiley, 2010Description: 1 CD-ROMSubject(s):

DDC classification:

025.04 KAU 22

Summary: This book provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. In this book, the author lays out specific strategies and execution models to evolve from simply leveraging click stream tools to incorporating the insightful elixir of qualitative data, experimentation and testing, and competitive intelligence tools.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Book	Bodh Gaya General Stacks	IT&DS	025.04 KAU (Browse shelf(Opens below))	1	Available	IIMG-005267
Book	Calcutta		025.04 KAU (Browse shelf(Opens below))		Available	IIMC-C134305
Book	Calcutta		025.04 KAU (Browse shelf(Opens below))		Available	IIMC-C134520
Book	Calcutta		025.04 KAU (Browse shelf(Opens below))		Available	IIMC-C134521

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This book provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. In this book, the author lays out specific strategies and execution models to evolve from simply leveraging click stream tools to incorporating the insightful elixir of qualitative data, experimentation and testing, and competitive intelligence tools.

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