Product management in India / Ramanuj Majumdar

By:

Majumdar, Ramanuj

Material type: Text

TextPublication details: Delhi : PHI Learning Private Ltd., 2017Edition: 3rd edDescription: xxii, 430p. ; 24cm. + 1 CD-ROMISBN:

9788120333833

Subject(s):

DDC classification:

658.5 MAJ 22

Summary: This book explains the underlying concepts of product management. In the process, the book equips the budding as well as the practising managers with sufficient knowledge about how to deal with different problems faced in managing any typical fast moving consumer good or durable product. It analyzes the current market situation prevailing for a particular product in India.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	658.5 MAJ (Browse shelf(Opens below))	Available		IIMC-0147432

Total holds: 0

This book explains the underlying concepts of product management. In the process, the book equips the budding as well as the practising managers with sufficient knowledge about how to deal with different problems faced in managing any typical fast moving consumer good or durable product. It analyzes the current market situation prevailing for a particular product in India.

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