Product management in India / Ramanuj Majumdar

By: Material type: Computer fileComputer filePublication details: Delhi : PHI Learning Private Ltd., 2017Edition: 3rd edDescription: 1 CD-ROMSubject(s): DDC classification:
  • 658.5 MAJ 22
Summary: This book explains the underlying concepts of product management. In the process, the book equips the budding as well as the practising managers with sufficient knowledge about how to deal with different problems faced in managing any typical fast moving consumer good or durable product. It analyzes the current market situation prevailing for a particular product in India.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Calcutta 658.5 MAJ (Browse shelf(Opens below)) Available IIMC-C0147432
Total holds: 0

This book explains the underlying concepts of product management. In the process, the book equips the budding as well as the practising managers with sufficient knowledge about how to deal with different problems faced in managing any typical fast moving consumer good or durable product. It analyzes the current market situation prevailing for a particular product in India.

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