The Product manager's handbook / Linda Gorchels
Material type:![Computer file](/opac-tmpl/lib/famfamfam/CF.png)
- 658.8 GOR 22
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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Calcutta | 658.8 GOR (Browse shelf(Opens below)) | Available | IIMC-C117994 |
The book examines each piece of the puzzle, showing how to integrate the organizationts disparate segments into a cooperative, results-focused unit that works together to create satisfying products from initial design through post-purchase satisfaction. It covers topics like conduct market and customer analysis, design branding strategies, establish and implement prices, target current and new markets, develop, launch, and assess new products , and how to manage existing and mature products, etc.
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