The Product manager's handbook / Linda Gorchels

By: Material type: Computer fileComputer filePublication details: New York : McGraw-Hill, 2006Edition: 3rd edDescription: 1 CD-ROMSubject(s): DDC classification:
  • 658.8 GOR 22
Summary: The book examines each piece of the puzzle, showing how to integrate the organizationts disparate segments into a cooperative, results-focused unit that works together to create satisfying products from initial design through post-purchase satisfaction. It covers topics like conduct market and customer analysis, design branding strategies, establish and implement prices, target current and new markets, develop, launch, and assess new products , and how to manage existing and mature products, etc.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Calcutta 658.8 GOR (Browse shelf(Opens below)) Available IIMC-C117994
Total holds: 0

The book examines each piece of the puzzle, showing how to integrate the organizationts disparate segments into a cooperative, results-focused unit that works together to create satisfying products from initial design through post-purchase satisfaction. It covers topics like conduct market and customer analysis, design branding strategies, establish and implement prices, target current and new markets, develop, launch, and assess new products , and how to manage existing and mature products, etc.

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