Services marketing : people, technology, strategy

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Material type: Text

TextPublication details: Singapore: World scientific, 2023.Edition: 9th edDescription: xvii,665p.: col. ill.;pbk. 20 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Sirmaur	658.8 WIR (Browse shelf(Opens below))	Available		002807
Book	Sirmaur	658.8 WIR (Browse shelf(Opens below))	Available		002586

Total holds: 0

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Previous	658.8 SHA Service marketing : the Indian perspective	658.8 SIL What is marketing	658.8 WIR Services marketing : people, technology, strategy	658.8 WIR Services marketing : people, technology, strategy	658.8 WOR Marketing operations	658.8 ZAI Service Marketing	658.8 ZEI Services marketing	Next

Includes bibliographical references an index.

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