Reimagining industry growth: strategic partnership strategies in an era of uncertainty

TABLE OF CONTENTS Foreword xi Introduction xiii 1 Strategic Partnerships 1 2 Trade Associations 21 3 Recreational Boating and the Great Outdoors 31 Section One: Recreational Boating Is an Ecosystem 37 Section Two: Outdoor Recreation Is an Even Bigger Ecosystem 49 4 Baking 61 5 Unmanned Systems 89 6 Asphalt Pavement 121 7 Frozen Foods 159 8 Breakthrough Opportunities for Industries and Trade Associations 189 Acknowledgments 201 About the Author 209 Notes 211 Index 223

DESCRIPTION Tap into the potential of strategic partnerships with industry associations in this groundbreaking new book Reimagining Industry Growth offers readers a blueprint to harnessing the power of leading industry associations as strategic partners. By utilizing those partnerships, business leaders will become able to leverage the collective strength of the supply chain to overcome challenges, address uncertainty, mitigate risks, and position their industries for growth. The book provides an overview of strategic partnerships, how they work, and how they can be applied to industry relationships with trade associations. It includes: Illuminating and factual case studies outlining strategic partnerships in five different industry segments Roadmaps for executives to apply the lessons learned from industry success stories on leveraging relationships with trade associations Advice on how to move the needle for entire industries via effective strategic partnerships and achieve unprecedented growth Ideal for executives, managers, business leaders of all kinds, business students and professors, and association executives. Reimagining Industry Growth is required reading for anyone who hopes to tap into the potential strength and value of effective strategic partnerships.