Web analytics for dummies

Table of content Part I: Getting Started with Web Analytics Chapter 1: Understanding Web Analytics Chapter 2: Steering Clear of Common Terminology Confusion Chapter 3: Getting Your Hands Dirty with Web Data Part II: Choosing the Right Web Analytics Solution Chapter 4: Web Analytics Tools You Can Use Chapter 5: Investing in Web Analytics Tools Chapter 6: Discovering Niche Solutions Part III: Searching for Statistical Treasure Chapter 7: Taking Out the Trash Chapter 8: Reviewing Site Referrers Chapter 9: Getting to Know Your Visitors Chapter 10: Identifying Your Most Important Pages Chapter 11: Key Performance Indicators Insights Part IV: Knowledge Is Power -- Making Analytics Work for You Chapter 12: Sifting through Search Data Chapter 13: Increasing Web Site Visibility Chapter 14: Revisiting Your Online Advertising Strategy Chapter 15: Chronicling Your Web Analytics History Chapter 16: Fine-Tuning Your Web Site Part V: The Part of Tens Chapter 17: Ten Web Analytics Myths, Mistakes, and Pitfalls Chapter 18: Ten Reasons Why Web Analytics Will Revolutionize E-Business Chapter 19: Ten Web Analytics Best Practices 325 Appendix: Web Analytics Glossary Index

Web Analytics For Dummies answers two key questions for anyone undertaking a Web analytics project: How do I get the data I need? How do I apply the data to improving my Web site? The authors are experienced Web analysts and designers with experience both in examining the trends of an existing site and redesigning based on research.