Strategies for e-business: concept and cases on value creation and digital business transformation

By:

Jelassi, Tawfik

Contributor(s):

Martínez-Lopez, Francisco J

Material type: Text

TextSeries: Classroom Companion: Business (CCB)Publication details: Springer Switzerland 2020Description: xiii, 795 pISBN:

9783030489526

Subject(s):

DDC classification:

658.872 JEL

Summary: This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Bodh Gaya General Stacks	PPGM	658.872 JEL (Browse shelf(Opens below))	1	Available		IIMG-004932

Total holds: 0

This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.

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